This led to a monopoly in the shoe market that in 1975 both brands had to split because of an anti-trust lawsuit. In the 1970s, Converse bought out one of its biggest competitors at the time, PF Flyers, from B.F. Artist Charles Kerins created cover art that celebrated Converse's role in the lives of high school and college athletes. Popular during the 1950s and 1960s, Converse promoted an American image with its Converse Basketball Yearbook. The company resumed production of athletic footwear after the war's end. entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. In 1962, center Wilt Chamberlain of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair of Chucks, taking a 169–147 victory over the New York Knicks in Hershey, Pennsylvania, on March 2. Converse also customized shoes for the New York Renaissance (the "Rens"), the first all– African American professional basketball team. He continued this work until shortly before his death in 1969. Converse gave him a job: he worked as a salesman and ambassador, promoting the shoes around the U.S., and in 1932 Taylor's signature was added to the All-Star patch on the classic, high-topped sneakers. "Chuck" Taylor walked into Converse complaining of sore feet. Then in 1923, a basketball player named Charles H. In 1918, the Converse All-Star basketball shoe was introduced. By 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes. The company was a rubber shoe manufacturer, providing winterized rubber-soled footwear for men, women, and children. 1.2 1941–2001: War, rise, and bankruptcyįorty-seven-year-old Marquis Mills Converse, a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts.The growth of Converse as a casual fashion accessory contributed to $1.7 billion in revenue in 2014 and $2 billion in 2015. Converse shoes are distinguished by the company's star insignia, the All Star's rubber sole, a smooth rounded toe, and wrap-around strip.Īs of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. Converse frequently collaborates on special edition product releases with other brands such as John Varvatos. Today the company's portfolio includes products under the Converse, Cons, Chuck Taylor All-Star ("Chucks"), Jack Purcell, One Star, and Star Chevron trademarks. From the 1970s, the company lost its dominant position as competitors presented their own styles. It was one of the few producers of athletic shoes, and for over a half century the company dominated the U.S. ĭuring World War II, Converse shifted its manufacturing to make footwear for the military. Converse, initially known as the Converse Rubber Shoe Company, produced winterized rubber-soled shoes and boots. Founded in 1908, it has been a subsidiary of Nike, Inc. Converse ( / ˈ k ɒ n v ər s/) is an American brand of lifestyle wear that markets, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories.
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